1. Look at press releases by Apple Inc. and Google Inc. and read one that interests you. Pay attention to the lead, i.e. the headline and subhead.
SITUATION: MOBILE SERVICE ANNOUNCEMENT
Client: FMI
You are on a project team that has developed a mobile app that handles the sign-up for FMI elective courses.
This solution is meant to replace the current paper-based process.
Developed within an EU project, it is free for FMI Bachelor students.
WRITE A PRESS RELEASE LEAD ANNOUNCING THE LAUNCH OF THIS NEW SERVICE PROVIDED BY FMI
Approach 1: news-oriented
Your Headline: _________________________________________________________
Your Subhead: __________________________________________________________________________________________
Approach 2: feature-oriented
Your Headline: _________________________________________________________
Your Subhead: __________________________________________________________________________________________
2. Why are the following skills important for people writing for the Web?
- creating accessible content
- using user-friendly interface
- knowing when to break grammatical rules
- understanding the target audience (impatient readers)
- creating attractive headings and subheadings
- deciding when to introduce illustrative graphics
What other skills might people writing for the web need and why?
